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Research

Real-Time Consumer Perception Study for a Global Telecommunications Provider

The Challenge

A leading telecommunications provider needed rapid insight into how consumers viewed its brand compared with competitors. The objective was to understand how consumers perceived subscription plans, prepaid offers, internet services, device selection, promotions, and overall brand image. The client needed fast-turnaround benchmarking across major operators, insight into brand associations and customer conviction, and a framework that could scale as the research expanded.

• • • •The Solution• • • •

DataForce deployed a mobile-first, crowdsourced survey through its contributor network, enabling rapid data collection within hours. The pilot gathered 199 qualified responses and demonstrated the speed and scalability of real-time research. The study included:

  • Demographic screening to contextualize results
  • Competitive benchmarking across subscription, prepaid, internet, device, and promotional offers
  • Customer conviction analysis measuring how strongly users believed their operator was competitive
  • Brand image evaluation across the total sample and segmented by operator customers
  • Open-ended brand association analysis organized into structured insights
     

Results

The client gained clear visibility into its competitive position across key service categories and overall brand image. The pilot delivered data-driven insight into how the brand was perceived in the market, enabling faster and more confident decisions around messaging, offer optimization, and competitive differentiation.