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Data Collection, User Studies

Driver Navigation Experience User Study


The Problem

Our client, a multinational technology company, approached DataForce in search of a partner to conduct a research study on driver experience for delivery service drivers.

The user study took place in various locations around the United States, focusing on driver experience while using a monitor instead of a phone for driver navigation. During the study, observations on driver interaction were recorded through both moderated digital surveys and videos with an emphasis on improving the overall driver experience.

• • • •The Solution• • • •

Working with our client, a variety of qualified drivers were identified and selected to take part in the study.

  • The pre-study gauged the drivers’ openness to having a dashboard screen to replace or enhance the phone used for navigation, tracking packages, and stops.
  • The following survey took place in the middle of deliveries, focusing on driver strain, comfort, and usability of the dashboard display.
  • The final survey asked similar questions to the second survey, gauging the level of comfort and strain as the user study came to a close.

By taking a collaborative approach, our client was able to gain much-needed insight into the overall driver experience through on-site data-collection services.

Car AI

DataForce has a global community of over 1,000,000 members from around the globe and linguistic experts in over 250 languages. DataForce is its own platform but can also use client or third-party tools. This way, your data is always under control.

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